Blog – Sua Sponte Design LLC

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STEP 1 ART

 

    My screen printing journey started back in 2011. I was still doing government contracts right after separating from the military. I remember sitting at my desk, monitoring my computer for incoming projectiles that would land in the base in Afghanistan. As I sat there I knew this was no longer the life for me.  It was boring and I was currently on my 5th deployment out of 6 in total. So I decided to start searching for what I wanted to do with the rest of my life. I started by picking up books and reading about business as often as possible. Once I discovered that Screen Printing was the route I wanted to take, I quickly jumped on YouTube and started watching as many screen printing videos as I could find. The first thing I realized was that good screen printing starts with good artwork.

 

    The program that came with my first screen printing system was Corel Draw X5. I currently use Corel Draw X6. I have played with Adobe Illustrator and Photoshop, and found they are very powerful and well written programs. They do so much that in my opinion is not necessary for screen printing usage, and the learning curve was extremely high. Corel Draw X6 is perfect for beginner screen printing because it has all the power that you need with a very user friendly layout. The reality is that if you are starting a screen printing company and you're not already an artist, chances are that you may never be an artist. That is not to say you can’t become one eventually.  But if you are starting a business then you're not trying to be a graphic designer, you're trying to be a business owner.  And once you get to a higher level in running your business, as I now have done, you hire more talented people to do custom art for you.

 

    One method of getting custom artwork is by asking your local screen printer.  Make it a point to ask for custom work, otherwise you are likely to get stock clip art. It's important to understand that custom work costs money and there is no way around this. Spend the money on great artwork and get it in an .EPS file so that it can be read by any program. If you get an AI file which is an Adobe Illustrator file, or a PSD which is a Photoshop file, and your local printer is using Corel Draw, the file may not transfer over very well.  In either case, you will not have the high quality artwork that you paid for. It is also important to understand that although artwork may look really killer on the screen, it doesn’t always look the same once printed on fabric. That is just an unfortunate effect of the transfer process. So don’t be overly picky about the artwork because in the end, there are thousands of great artists doing great work.  The fact is, your design will sell not based on how bad ass it is, but how well you market that design.

 

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